With a dedicated project manager assigned to each client account, YTBS provides oversight and total project management to ensure success.  Services include project scope planning, agency integration, coordination with legal counsel for rules and regulations, and program launch support.

YTBS has established an in-house promotion modeling consulting team which develops and evaluates different performance metrics. Within the promotion strategy and design stage prior to launch, YTBS Analytics takes an active role in forecasting total participation, code activation, points and rewards liability, and promotion administrative costs. These defined metrics are carefully tracked during the life of the promotion and are reported back to the brand on a regular basis.

Using the BrandConnect™ loyalty platform, YTBS will build a promotion microsite and manage any required 3rd party technical integration. The microsite can mimic the look, feel and navigational architecture of any existing brand web property.  Built into the development timeline are multiple feedback and review milestones, allowing for refinements and improvements prior to launch.

YTBS has a dedicated team to identify, source, negotiate with and secure incentive partner relationships. Based on identified business objectives, YTBS’s team of professionals will lead the partner development process, including due diligence and contract development.  Additionally, the team will source rewards — up to and including high-ticket grand prize items.  Finally, all winners will have their prize fulfilled either digitally through the YTBS promotion microsite, or shipped through a fulfillment partner of your choice.

Throughout the life of the consumer program, YTBS provides an email-based consumer support team to address technical issues, legal compliance (i.e. no purchase necessary), and prize fulfillment requirements. The YTBS consumer support is an on-site team of professionals, each with several years of consumer support experience.

If necessary, YTBS will consult with your packaging and operations teams to determine on-pack printing feasibility. Based on an initial scoping discussion, YTBS will visit the production facility to determine the optimal place to print a YTBS-generated unique code on the packing.  YTBS has partnered with Domino/Amjet, Imaje and Videojet to provide necessary hardware to support these services.