YTBS's Trial Driver motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial. It also provides a compelling value proposition for brand switchers and casual users to try and re-try the brand. Trial Driver effectively supports new product launch by verifiably measuring trial activity by consumer segment.

Included Technology Features › Consumer Account Registration › "Buy & Get " Engine › Unique Code Registration › Unique Code Validation › Request Sampling › Tell-A-Friend › Coupon Downloading › Sweepstakes › Proxy Engine › YTBS Reporting

Included Services › Branded Promotional Site › Promotional Site Hosting › Account Management and Program Administration › Rules and Regulations Development › Reward Partner Soucing › Consumer Service Compliance › Cairns Patent Protection