uConnect Personalization Technology:
Real-Time Targeting
Real-Time Targeting
We've all experienced buying something at checkout and receiving coupons that are completely unrelated to what we just purchased. Or getting an endless series of generic email offers that appear to have no relevance to our lifestyles. With YOU Technology's real-time targeting, offers are delivered to consumers based on behaviors, not high-level segment criteria.
Personalize based on real-time actions—not pre-defined target lists
Our uConnect Personalization Platform is built on a predictive modeling technology that can automate the identification and delivery of offers via algorithmic and rules-based targeting. Dynamic real-time personalized matching delivers the right offers at the right time over the best channel for each individual consumer, based on:
- Brand or retailer promotion strategy
- Consumer scoring data from YOU insights service (or a third-party service), including media preferences, opt-in status, and performance and response rates
- Consumer behavioral, demographic, and lifestyle insights
- The available content and offer pool
- The optimal channel for delivery to the consumer
(mobile, website, email, in-lane, kiosk, shopper cart, even direct mail)
