Promotion Management
Are you creating truly personalized promotions—or are you only targeting segments? Are you able to reach consumers using the channels they prefer? How do you make sure the right consumers get the right offers—and at the best time?
Your consumers' expectations for receiving marketing offers have changed. They demand to be treated as individuals and expect relevant offers, delivered when and where it's most convenient for them.
YOU's Promotion Management technology enables you (or our skilled services team) to create and manage promotions, campaigns, and coupon setup, all from within an intuitive browser-based dashboard.
It is a secure, role-based Web application that manages all the workflow for creating and deploying both simple and complex promotions. Using templates, promotions are easily re-used or modified to adapt to changing requirements. To customize any promotion, the user simply “fills in the blanks” using an intuitive, Web-based interface. Over time, you can create a promotion library that's unique to your needs as well as those of your consumers.
- Consumers benefit from highly relevant and timely offer delivery
- Fair exchange honors the permission requirement of the consumer
- Predictive decision logic selects the best offer given the shopper strategy and enables time-dependent updates to offer content and value
YOU's Promotion Management technology is built for ease of use, flexibility, and performance, so you can:
- Design specific promotion experiences and deliver them within each channel
- Design, manage, monitor, and measure simple and complex promotions
- Manage consumer marketing to a strategy while forecasting and delivering ROI
- Manage personalized campaigns at the segment level while driving execution down to the individual consumer level
