Leveraging YTBS's Frequency Driver™ solution, Welch's Juice launched the Welch's Active Family Getaway Sweepstakes. Consumers find out about the program via UPC code on the back label of the specially marked bottle of Welch’s 64 oz. 100% purple grape juice or by mailing a hand-printed self-addressed, first-class stamped envelope. Instant Win prizes include $200 Sports Authority Giftcards, Halex Outdoor Game Kit and All New Complete Cooking Light Cookbook and Favorite Family Meals. Grand prize is A Family Vacation for four to Marco Island Marriott in Florida.

YTBS’s Volume Driver™ Solution drives large scale, measurable unit volume during a defined promotional activity period, motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. The Solution provides opportunity to incorporate the trade to build competitive advantage with highly measurable results.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.