Leveraging YTBS’s Volume Driver™ solution, Sun Drop's Drop, Rock 'n' Roll promotion uses YTBS's CSAB Promo Builder platform to power a time/date based instant win. Consumers purchase special marked containers of Sun Drop and find a unique code under the cap. Upon entering the code at the website they find out if they are an instant winner of a music download, an XM Satellite Rado, or an iPod Shuffle.

YTBS’s Volume Driver drives large scale, measurable unit volume during a defined promotional activity period. Motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. Solution provides opportunity to incorporate the trade to build competitive advantage with highly measurable results.

CLICK HERE to learn more about YTBS’s Volume Driver™ Solution.