Leveraging YTBS's Trial Driver™ solution, Smithfield's Paula Deen's Family Celebration Promotion motivates both switchers and existing brand users to accelerate consumption and engage with the brand over an extended duration. Purchasers of participating Smithfield products will receive a chance to win a Kitchen Makeover and dinner with Paula Deen. Plus, they will have a chance to instantly win a Paula Deen cookbook or $30 worth of Smithfield products.

YTBS’s Trial Driver motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial and provides compelling value proposition for brand switchers and casual users to try and re-try brand. Trial Driver effectively supports new product launch by verifiably measuring trial activity by consumer segment.

CLICK HERE to learn more about YTBS’s Trial Driver™ Solution.