Designed as a fun, exciting way to promote State Fair Corn Dogs among teen consumers and increase purchase frequency, State Fair has launched the Michael Waltrip Racing Challenge, which utilizes YTBS's Frequency Driver™, offering consumers the opportunity to compete in an online racing game for the best time to win great prizes. Designed and built specifically for the State Fair brand by Fuel Industries, the online game portion of the program builds on State Fair's established affiliation with racing star Michael Waltrip, and gives State Fair a fun way to share the excitement of racing with their consumers.

YTBS’s Frequency Driver features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.