Using YTBS's Frequency Driver™ solution, Snapple launched the Big Apple Rewards targetting consumers in the greater metro New York area as a fun, exciting way to increase purchase frequency of their products. Also provides a drive to web solution to create awareness/incremental impressions for new Snapple.com website. Consumers enter codes and get a chance to win a weekly sweepstakes prize as well as get automatically entered to the grand sweepstakes—a trip for 4 to the New Year's Eve Celebration 2008 in Times Square.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.