Leveraging YTBS's Trial Driver™ solution, Snapple launched the Pop & Protectify promotion to motivate trial and repeat purchases on new Snapple Enhanced Water, generate high quality online impressions by linking ALL sampling efforts to this interactive promotion solution (and new Snapple brand website) — reinforcing brand positioning and encouraging trial, enhance Snapple database of category consumers and gain consumer feedback. Consumer enters unique code from package and gets their choice of one ringtone or 3 music downloads. Limit of 8 codes entered.

YTBS's Trial Driver™ solution motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial and provides compelling value proposition for brand switchers and casual users to try and re-try brand. Trial Driver effectively supports new product launch by verifiably measuring trial activity by consumer segment.

CLICK HERE to learn more about YTBS’s Trial Driver™ Solution.