Oxy has launched "Get Cool Stuff", using YTBS's Trial Driver™solution, aimed at driving trial and repeat purchase among teens. Consumers purchasing specially marked packages of Oxy pads, wash, or treatment will receive a code on-pack to be activated and redeemed online for screensavers, music downloads, or messaged content. Consumers can receive up to 12 rewards during the course of the program.

YTBS’s Trial Driver motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial, providing compelling value proposition for brand switchers and casual users to try and re-try the brand. Trial Driver effectively supports new product launch by measuring trial activity by consumer segment.

CLICK HERE to learn more about YTBS’s Trial Driver™ Solution.