Leveraging YTBS's Frequency Driver™ solution, Olive Garden launched the "Win a Trip to Italy" promotion to increase guest awareness of Olive Garden’s Culinary Institute of Tuscany, attract and register new subscribers to its e-newsletter and increase repeat site visits/entries with interactive components. At the promotion website, the consumer will create an account and take a short optional survey. Upon registering, the consumer will participate in an engaging flash-based interactive experience that will reinforce the program objectives outlined above and offer a chance to instantly win a $25 Olive Garden Gift Card. In addition, the consumer will automatically be entered into the grand prize sweepstakes—4 trips for 2 to Italy: 8 day guided tour of Florence and Tuscany, including a visit to Olive Garden’s Culinary Institute—and have the ability to tell a friend about the promotion.

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