Using YTBS's Trial Driver™ solution, Biersdorf-Nivea launched the Nivea® Your Choice. Our Thanks. Pick a Purse and Save Promotion, which motivates both switchers and existing brand users to accelerate consumption and engage with the brand over an extended duration. On-pack callouts inform consumers of an insert with a unique code, directing consumers to go online, create an account and to activate the code. Each code entered gives the consumer one credit, which translates to a $10 discount coupon at Ebags. Two credits = a $15 discount coupon, while Three credits = a $20 coupon at Ebags.

YTBS’s Trial Driver motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial and provides compelling value proposition for brand switchers and casual users to try and re-try brand. Trial Driver effectively supports new product launch by verifiably measuring trial activity by consumer segment.

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