Using SoftCoin's Frequency Driver™ solution, GlaxoSmithKline launched the "Nicoderm: Out with the Old, In with the New Collect & Quit Rewards Promotion as a fun, exciting way to increase purchase frequency of Nicoderm products as well as an incentive to help smokers stay on the path to quit smoking. Consumers have the option to start with Step1, 2 or 3, depending on the number of cigarettes smoked per day. Consumers are rewarded with each step down as well as each code entered. Rewards include Nicorette coupons, Amazon.com gift certificates, iTunes gift cards and Die Cast Cars.

SoftCoin’s Frequency Driver features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

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