Nestlé Nesquick launched a new program called "Grab. Gulp. Win." using YTBS's Trial Driver™ solution, giving consumers the chance to win great prizes, including a Nesquik GameRiot House Party, Xbox console, Xbox games, or downloadable music and ringtones. YTBS's BrandConnect™ loyalty platform provides the functionality for code activation and reward delivery.

YTBS’s Trial Driver motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial, providing compelling value proposition for brand switchers and casual users to try and re-try the brand. Trial Driver effectively supports new product launch by measuring trial activity by consumer segment.

CLICK HERE to learn more about YTBS’s Trial Driver™ Solution.