Utilizing YTBS's Frequency Driver™ solution, Mott's Scooby Doo Mott's Scooby-Doo! Apple Sauce Rewards & Sweepstakes to encourage purchase of Scooby-Doo! Mott's Apple Sauce. Participants will deposit codes into their account, after 3 codes they earn their choice of from two Scooby-Doo DVD's. Each code entry also gives the consumer a sweepstakes entry, there will be 7 grand prizes winners of $2,500 at the end of the program.

YTBS’s Frequency Driver features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.