Maggi has launched a YTBS-powered program called Loyalty Builder™ to encourage and increase the purchase cycle of Maggi Bouillon among consumers. By collecting codes through product purchase, consumers receive credits that they can use toward the purchase of Maggi Chef Collection merchandise featuring vintage MAGGI poster art. Items include a poster, latte mug, soup bowl and linen tote bag. As consumers collect and activate codes, they have the opportunity to get larger discounts on the items, until they are eventually free (plus shipping and handling).
Employing YTBS's Online Rewards catalog, consumers maintain their accounts online, where they can activate and collect codes, and choose items for purchase. Additionally, the Rewards Catalog enables seamless online integration with Maggi's fulfillment center resulting in increased efficiencies.
YTBS's Loyalty Builder rewards brand enthusiasts with a robust "point accumulation" incentive structure to help build and maintain share of wallet. It creates an enduring brand/consumer dialogue that can be leveraged with real-time, targeted content and offers. It features electronic media integration, and dynamic consumer surveying with rich back-end reporting visibility.CLICK HERE to learn more about YTBS’s Loyalty Builder™ Solution.