Using YTBS's Loyalty Bulder™ solution, ASF La Victoria is aiming to encourage and increase sales of salsa and taco sauce products, leverage red salsa equity to drive cross category consumption, and increase overall La Victoria brand loyalty. Consumers are encouraged to register and enter the unique code found on participating La Victoria products for points (0.5 points per ounce) and an entry into a monthly sweeps. There is no limit to the number of unique codes that participants may enter per day. Points earned may be redeemed for rewards. Also included is a monthly Sweepstakes with a $500 cash prize.

YTBS’s Loyalty Driver™ rewards brand enthusiasts with a robust "point accumulation" incentive structure to help build and maintain share of wallet. It creates an enduring brand/consumer dialogue that can be leveraged with real-time, targeted content and offers and features electronic media integration, and dynamic consumer surveying with rich back-end reporting visibility.

CLICK HERE to learn more about YTBS’s Loyalty Driver™ solution.