Seeking to create loyalty among juice loyals, Libby's Juicy Juice from Nestlé has launched a YTBS-powered collect-and-get program called Frequency Driver™, featuring the Arthur character. Consumers purchasing specially marked multi-packs of Juicy Juice beverages will find a code under the label.

YTBS’s Frequency Driver features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.