Leveraging YTBS's Frequency Driver™ solution, Gillette's Guess the Next Gillette Young Gun Sweepstakes is a 3-phase promotion designed to engage the target audience over a 3-month period. Phase 1 consists of two parts: Part 1 lets consumers guess who they think will be selected by Gillette to be a part of the 2008 Gillette Young Guns by clicking on the button next to that group. Each guess equals an entry into a grand prize sweepstakes and chance to win instantly. Limit one play per day per participant. Part 2 consists of answering a trivia question, which gives users the chance to win instant prizes. Phase two consists of an email instant win wherein participants of the guessing game get a chance to win an instant prize through email.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

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