Leveraging YTBS's Frequency Driver™ solution, Dr Pepper® launched the "Dr Pepper® / Southwest Airlines Get Away" promotion. Consumers acquire a code via mail or product purchase, register on the website and are automatically entered into the Sweepstakes, the grand prize of which is a year of free travel for two from Southwest Airlines. A year of free travel is defined as two roundtrip tickets per month to any destination where Southwest flies (Total of 24 roundtrip tickets)! On top of that, consumers have the chance to win instant prizes as well.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.