Leveraging YTBS's Volume Driver™ solution, Cadbury-Schweppes has launched the Dr Pepper "Your Passport to Explore Indiana Jones" contest and promotion. In this campaign, unique codes will be distributed uner the caps of participating Dr Pepper products. Consumers enter codes for an automatic entry into the sweepstakes and a chance to instantly win prizes such as iPod Nano®s and coupons from Burger King. There will be 23 Grand Prizes: 1 of 4 Adventure Trips for 2 from Expedia to one of the following: Peru - 10 days/9 nights exploring the sites of Peru from the jungles and river to the mountains and cities with local guides. This trip involves travel by foot, canoe and plane experiencing local cuisine and staying in local lodges. Jordan – 10 days/9nights exploring the ancient cities, mountains and valley, and the Dead Sea. Travel by foot, horse and vehicle. Trip includes an overnight stay in a desert camp. Egypt – 10 days/9nights exploring the ancient pyramids, museums and cities. Travel by sleeper train the first night and spend 3 days on a cruise ship. India –12 days/11 nights exploring India in style to visit the old and new landmarks. Trip includes travel by foot, boat and vehicles.

YTBS’s Volume Maximizer solution drives large scale, measurable unit volume during a defined promotional activity period, motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. The solution also provides the opportunity to incorporate the trade to build competitive advantage with highly measurable results.

CLICK HERE to learn more about YTBS’s Volume Driver™ Solution.