Leveraging YTBS's Frequency Driver™ solution, Cadbury-Schweppes launched the Dr Pepper 1 in 6 Wins promotion. Under 20oz caps, consumers will receive a code wherein the last four digits will either say "UWIN" or "0000". Those that receive "UWIN" have a win embedded in their code. Those that say "0000" do not, but still have a chance to win by entering their code at the website for the time date based instant win. This is the first of three programs YTBS is doing for CSAB where the codes from this program will need to be recognized in the Indiana Jones program as well as Football 2008.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.