Using YTBS's Frequency Driver™ solution, ConAgra Foods launched the "Banquet Fuel Your Family" continuity program as a fun, exciting way to increase purchase frequency of Banquet frozen meals. Consumers are given the opportunity to compete in a Banquet-branded online racing game for the best time, with a chance to win a Tony Stewart autographed Chevy Silverado. Other prizes include a trip for 4 to the Daytona 500, $4,500 Banquet debit cards, $2,000 gas debit cards, official Tony Stewart merchandise and more.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

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