Leveraging YTBS’s Volume Driver™ solution, Bagel Bites launched the Power Up and Play promotion in to raise awareness, increase brand loyalty and acquire new consumers in the Wal-Mart channel. Consumers are encouraged to purchase specially-marked Bagel Bites products, then are directed to the promotion site to register and enter their code from purchase for an entry into the grand sweepstakes and a chance to instantly win a prize. Instant prizes include Walmart music downloads, Sony MP3 players, Sony PSP's, Sony PS3's and a sweepstakes grand prize of a $5000 game room makeover.

YTBS’s Volume Maximizer solution drives large scale, measurable unit volume during a defined promotional activity period, motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. The solution also provides the opportunity to incorporate the trade to build competitive advantage with highly measurable results.

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