Leveraging YTBS’s Frequency Driver™ solution, Church & Dwight launched the Arm & Hammer Odor Free Home Promotion to increase purchase frequency among core cat litter households.

YTBS’s Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.