Leveraging YTBS's Frequency Driver™ solution, HTH launched the Discover Peace of Mind promotion. Consumers get a $50 American Express® Gift Card when they buy $300 of easy-to-use HTH® Pool or Spa care products from April 15, 2008 through July 31, 2008.

YTBS's Frequency Driver™ solution features a compelling "collect & get" incentive structure designed to motivate repeat purchase among brand loyalists. It includes measurable unit volume analysis by user segment, filtered down to the individual consumer.

CLICK HERE to learn more about YTBS’s Frequency Driver™ Solution.