Leveraging YTBS’s Volume Maximizer™ solution, GlaxoSmithKline launched the Aquafresh® Amp up the Clean! Music download promotion to drive sales across the Aquafresh toothpaste and toothbrush line. For each purchase of a qualifying product, a participating consumer receives 3 music downloads from Sony Connect™.

YTBS’s Volume Driver™ Solution drives large scale, measurable unit volume during a defined promotional activity period, motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. The Solution provides opportunity to incorporate the trade to build competitive advantage with highly measurable results.

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