Leveraging YTBS’s Volume Driver™ solution, GlaxoSmithKline launched the Aquafresh® Amp up the Clean! Music download promotion in Canada to drive sales across the Aquafresh toothpaste and toothbrush line. For each purchase of a qualifying product, a participating consumer receives 2 free music downloads from the Puretracks Music Store™.

YTBS’s Volume Driver Solution drives large scale, measurable unit volume during a defined promotional activity period. It motivates both switchers and existing brand users to accelerate consumption and deliver incremental unit purchases. The solution also provides the opportunity to incorporate the trade to build competitive advantage with highly measurable results.

CLICK HERE to learn more about YTBS’s Volume Driver™ solution.