Leveraging YTBS’s Trial Driver™ solution, Alka-Seltzer® launched the Seize the Morning & A Chance to Win promote trial, raise awareness, increase brand loyalty. Game cards with product samples are handed out in bars & clubs across the country. The idea is to track the sample recipients and give them a high-value prize opportunity in order to get them to register & opt-in to receive future correspondences from the brand. In addition, they are presented with a $1 coupon download as a way of driving actual product purchase. Consumers get a chance to win instant prizes like Wii™ by Nintendo with Sports Bundle, iPod® nano 1GB, Guitar Hero™III: Legends of Rock Bundle - PS3™, $10 Visa® Gift Card. Best of all, when consumers enter a code, they are automatically entered into the Grand Prize Sweepstakes for a chance to win a Sony® 52-inch LCD Flat Panel HDTV.

YTBS's Trial Driver™ solution motivates verifiable product trial and usage among existing and new brand users. It targets existing consumers to introduce cross-sell products and encourage trial and provides compelling value proposition for brand switchers and casual users to try and re-try brand. Trial Driver effectively supports new product launch by verifiably measuring trial activity by consumer segment.

CLICK HERE to learn more about YTBS’s Trial Driver™ Solution.