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uConnect Personalization Technology:
Multi-Channel Delivery
Multi-channel marketing is all about making it easy for a consumer to receive offers and buy in whatever way is most convenient—in-store, using a computer or mobile phone, or even email and direct mail.
Better Reach: In-Store, Online, and at Home

uConnect Multi-Channel delivery enables you to better reach consumers in ways that drive greater store traffic, sales performance, brand loyalty, and return on marketing spend.

  • Deliver personalized offers via mobile, website, email, in-lane, kiosk, shopper cart, even direct mail
  • Enhance offer relevance using behavioral, demographic, and lifestyle insights
  • Respect consumer choice by reaching them via their preferred method
  • Manage customer experience and brand promise delivery on a cross-channel basis
  • Create personalized messages and offers using YOU Creative Services or a third-party agency
  • Receive cross-channel performance reporting that enables you to hone offer and channel over time
  • Leverage Web services technology that allows you to easily connect new channels without complicated, costly integrations 

Greater convenience. More relevant offers.

Profit From YOU's Multi-Channel Delivery

Multi-channel consumers are becoming one of the most attractive, high-value segments of your target population. According to research from McKinsey, retail consumers using multiple channels for purchasing have more than 2-to-4 times the spend of those using one channel. Multi-channel customers are also 25-50% more profitable than single channel users.

Avoid the "3-E" trap

Deliver distinctive value propositions to high-value consumers and segments while avoiding the "3-E" trap—making unprofitable marketing investments that provide everything to everyone everywhere. YOU provides:

  • Consumer data on behavior to better target offers and on channel preference to improve reach
  • Cost-effective channel activation to ensure investment ROI and continuously optimize ongoing marketing spend
  • Cross-channel coordination so that prices and offers are consistent across the different channels
Analytics and reporting to determine ROI from each channel by monitoring metrics such as customer response and sales conversion.
Multi-Channel Managed Service for Retailers

For retailers who already have the marketing support they need, but don't have the technology foundation to implement personalization and multi-channel delivery, YOU provides a managed service that enables retailers to benefit from the value of our uConnect platform without having to manage the technology.  We work with you and your IT organization, marketing team, and vendors to provide personalization and multi-channel technology capability.

Multi-Channel vs. Single Channel Consumers

More than 2-to-4 times the spend
25-50% more profitable

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