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SoftCoin Clients Login
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  Stan Roach
Chief Sales and Marketing Officer
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  Cheryl Black
COO
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  Juan Carlos Velten
Founder, VP of Corporate Development
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  Todd Wullenweber
VP of Business Development
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  Sandi Lomeli-Rose
Director of Client Services
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  Cassie Davis
Director of Creative Services
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Mike Comb
Director of Engineering

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Sandi Lomeli-Rose
Director of Client Services

As one of the starting members of the YTBS team, Sandi has overseen the development and implementation of hundreds of CPG programs. Her background includes Product Development and Buying positions at Williams-Sonoma and Macy’s. At Williams-Sonoma, she developed and purchased the Holiday assortment within the Gourmet Food division. At Macy’s she was a key assistant in the $30 million plus Gourmet Cookware division.

Sandi holds a BS in Managerial Economics from the University of California, Davis.

 

 

 

 

 

 

 
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