Building Brands, Delivering Results.
Establishing a direct relationship with consumers drives stronger sales, deeper loyalty and an efficient channel to grow brands. With the clear and compelling benefits of interactive promotion and loyalty solutions, marketers at Procter & Gamble, Nestlé, GlaxoSmithKline, NASCAR and elsewhere have embraced them as a staple of the marketing mix. YTBS delivers proven interactive marketing solutions for household brands that drive relationship-building consumer experiences and tangible business results, including the following:
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Increasing unit volume: A leading packaged food brand drove nearly 10% incremental units of volume and 8% in incremental revenue during a 13-month long program. |
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Engaging loyal consumers: A popular youth-oriented fruit juice increased its share
of requirements by 60% among core households during a 12-month long program. |
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Lowering total cost: A consumer durable good plans to drive a global product registration activation increase of 50% while lowering the total program cost by 20%. |
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