Brand loyalty isn’t what it used to be. Other brands and even retailer private label products are competing for attention on the shelf. And the fragmentation of traditional media is making it harder to reach your target consumers in ways that have worked in the past.
YOU Technology excels at helping you develop deeper relationships with your loyal brand buyers both directly through your own innovative CRM initiatives and through key retail accounts.
Do you know who your Brand Loyals are? What about Uncommitted Buyers or even Switchers? Could you target them differently? uEngage re-defines loyalty by combining consumer insights, interactive promotions, personalization technology and marketing services. With uEngage, you transform loyalty into a personalized marketing tool to improve retention, lift sales, and shift spending to higher margin products.
uEngage is built around programs that help you gather consumer contact, preference, lifestyle, and behavioral insights for relationship building and more personalized direct marketing. Measure and understand individual consumer behaviors, and increase share of wallet by delivering more targeted, relevant, timely offers.
We've powered global loyalty and cause marketing initiatives for some of the most innovative household brands in the world-programs such as Campbell's eLabels for Education and Stonyfield Rewards.
With YOU CRM data services, we can also gather, update, and securely manage your critical customer data for you-growing a rich pool of insights for direct-to-consumer promotions and loyalty initiatives.
Consumers today seek relevant value. We can help you deliver unique 1:1 marketing campaigns directly to your consumers by leveraging all available data to increase sales and brand loyalty. In addition, we have deep expertise tapping existing and emerging retailer 1:1 marketing vehicles to build sales volume and market share within your key retail accounts.
Take loyalty to the next level.
- Create custom cause marketing and loyalty initiatives
- Employ unique Upromote solutions such as code-on-pack and electronic proof of purchase
- Integrate uCoupon paperless digital coupons
